• Categories:Company News
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• Time of issue:2021-12-06 10:23
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(Summary description)On November 26, 2021, Zhejiang Lvju Vehicle Industry Co., Ltd. held a year-end mobilization meeting of Lvju in Wenling, Taizhou. Sales elites from all over the country rushed to Wenling to participate in the meeting to discuss the company's future development with the company's senior leaders. The past 2021 was a turning point for huge changes in the industry, and the upcoming 2022 is a new starting point for Luju's innovation. At the conference, General Manager and Marketing Director Qu of Luju proposed a new marketing model, and pointed out that it is necessary to adjust the bow to the correct position around the three key points of sobriety, reform and learning, grasp the key to deepen the transformation, and accurately position the macro environment. . Enterprise managers must manage the directors, manage first and then manage, and be fully aware of the future development direction of the enterprise. Only the courage to change can make the green horse glow with new vitality. Leveraging on the good momentum of the industry, we will speed up the construction of digitalization and automation, strive to move from Industry 2.0 to Industry 3.0, and realize the three major transformations of replacing people with equipment, replacing people with people, and replacing people with systems. At the same time, President Qu divided the national market into 4 key strategic war zones and 4 key strategic special zones. After making corresponding adjustments and deployments according to the characteristics of each market and the particularities of individual markets, the reforms have begun to bear fruit. In the future, Luju will comprehensively deepen reforms from all aspects and sections. President Qu pointed out that in 2022, we will deepen reforms in three aspects: products, channels, and brands. Not only must the appearance and style of the products be fully optimized, but also the performance of electric vehicles must be greatly improved. At the same time, it will also improve the channel operation model and undertake various needs raised by the business. In terms of branding, the company's new media department will also continue to promote it. In the year of 2021, we have realized the image spokesperson Huang Shengyi, high-speed rail cooperation, and the launch of the three major advertising satellites of CCTV, Hunan Satellite TV, and Zhejiang Satellite TV. In the upcoming 2022, Luju will eventually establish a more complete Brand promotion system to meet new challenges in the future.